How To Improve Your App Retention Rate?

The mobile app market is booming. Every day millions of new apps get released in the market that competes to take over the place of the most popular application. As the global digital population is growing at significant rates , it becomes crucial for businesses to expand their operations across borders and generate the best experiences. 

 

However, as the market is suffering and creating fierce competition, the app retention rates are also decreasing by a significant number. If a business succeeds at delivering an excellent app retention rate, its app solution has created a loyal customer base that gives them priority over others. But do you know how it's done? Let's find out.

Improving The App Retention Rate: Aspects That Might Help

The app retention rate is determined based on the times a user prefers to return to using an app solution again. Hence, apart from the user experience and functions it offers, there are other aspects also that play a crucial role in increasing app retention.

1. Personalized Push Notifications

Push notifications are one of the best ways to demand user attention by sending out timely and scheduled notifications. Users may find the scheme or offer interesting and can return back to using your app solution again. But is it able to generate the required results? A study finds that the implementation of personalized push notifications helps improve the app retention rate by almost 20% . Isn't that great?

 

Hence, it is advisable that you consider integrating the scheduled push notifications in your app solution. You can use it to inform users of any updates, offers, schemes, and more. It will ultimately generate great experience and helm an excellent way of bringing your customers back.

2. Concentrate on Customer Reviews

 

Another important aspect that helps you to increase app retention rate is to focus on user’s ratings and feedback. This element not only brings an effect on the downloads of your application but also allows you to find and know what users feel about your application. For example, ubereats like clone app developed, and you want the users to decide whether they enjoy the app. Feedback can further help you update your app according to the ongoing trends and deliver a better user experience.

3. Advertise Elsewhere  

As the mobile app usage is increasing by leaps and bounds every day, a business can choose to advertise the use of their app solution using any other app solution that its target users are using. But what difference does it make? Apparently, it holds the capacity to boost your app retention rate higher than any other approach used.

 

Hence, app retargeting should also be listed on the marketing funnel of a mobile app solution. Businesses can consult expert marketers to understand the effects of these advertising and observe the expected results it can provide

4. Efficient Onboarding

All the modern-day apps available on the app store does not initiate an efficient onboarding process. Thus make sure to make the onboarding process as intuitive and simple as possible. Keep in mind that if users face difficulty in using the app, then there is a great chance that they will abandon it. Thus make sure to reduce unnecessary steps and features to provide your users with a great experience.

Conclusion

It is inevitable that your app will start becoming less popular by each passing day. As new app solutions and app concepts get introduced in the market, it is natural that an app can become out of the order before the developers know it. But the key to standing tall in this tough time is to evolve with changing time. Consider user expectations and their demands to deliver an excellent solution that generates excellent results.